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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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We Want Examples

Great Lead Gen Content Invoca: Emotion Wins: What Customers Expect in the Age of AI Fountain: The Ultimate Benchmarks Report Marketo: The Definitive Guide to Social

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Bing Ads Goes B2B

Since Microsoft’s LinkedIn acquisition, B2B marketers have been waiting patiently to be able to leverage LinkedIn’s company and user data on Bing Ads, and the time

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SDRs Stop Randomly Requesting Prospects on LinkedIn – Problem Tactics Part 2

Have no idea what I am talking about? Read Part 1 here. Tons of people connect with prospects via LinkedIn and successfully convert leads into prospects

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Are You Still Calling Them eBooks?

We’ve all been there. You’re finalizing an ebook for publication, and suddenly you realize you’re not sure if ebook is one word or two hyphenated words

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Digital Marketing Trends – August 2018

The great thing about digital marketing is that the landscape is forever evolving. Brands and advertisers are always testing new things, whether it be new ad

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SDRs: Stop Randomly Requesting Prospects on LinkedIn – Problem Tactics Part 1

Let’s get something straight: Being a Sales Development Rep (SDR) or a Business Development Representative (BDR) is one of the hardest sales functions out there. Being

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