A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes SEO for B2B different, how to set up realistic B2B SEO goals, how to conduct keyword research for B2B businesses and create B2B-specific content, and finally, how to identify […]
As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]
If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing. A messy GTM instance can cause conflicting issues between new […]
User Interface (UI) and User Experience (UX) get thrown around synonymously, but they aren’t one in the same. The UI is what would make a user experience something on the website. The interface is literally the elements on the page that create that experience. The UX is a byproduct of the UI. Each of these […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]
Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]