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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Digital Marketing Trends – May 2018

This spring some important changes are rolling out in our search universe. These changes are few, but they do affect how we all do business.  

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How Apple is Changing Mobile Search

Apple’s Mobile Search Play The rise of mobile search shouldn’t come as a surprise. What might be a surprise is that Google’s not the only one

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Marketing Nation Summit – Fearless 2018 Takeaways

The word seen everywhere at this year’s Marketing Nation Summit: Fearless. As a Marketing Nation Summit freshman, the grand, booming nature of this spectacle was a

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Getting SMART With Your B2B Digital Marketing Goals

As a digital marketer, some days it feels as if “goal” is the word I say more frequently than any other. “What’s the goal here?” “Do

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Google Display Ads 101

Are you thinking about launching ads on the Google Display Network? Obility has a great resource to help get you started. Banners on the display network

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Understanding Evergreen Paid Search Campaigns for B2B Marketers

Obility is headquartered in the environmentally progressive city of Portland, Oregon.  Portland has a citywide program for planting trees along neighborhood streets that need them the

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