Obility Digital Trends – March 2018
March marks the change from winter to spring. Similarly were seeing transitions happen in digital marketing including a new release of the AdWords Keyword Planner, more
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March marks the change from winter to spring. Similarly were seeing transitions happen in digital marketing including a new release of the AdWords Keyword Planner, more
Read more ›Branded campaigns (i.e. targeting your brand and product names on search) are not lead gen campaigns. Branded campaigns are defensive campaigns. Their purpose is to push
Read more ›With the roll-out of Universal App Campaigns (UAC) on the Google Network, the routine of micro-managing ad accounts has taken its first gut punch. With the
Read more ›5 Months Ago…. Oh Ads Manager, I replaced you with Power Editor a long, long time ago. The only thing I found you useful for was
Read more ›February is upon us, and digital marketing love is in the air! There never seems to be a shortage of news and changes pertaining to how
Read more ›We had a problem. A client’s best performing campaign targeting competitor keywords hit the skids. Impressions tanked, and despite increasing bids and improving position, we could
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