What Happened? Last month, BuzzFeed news shared some scary findings for digital marketers around the globe. Their research revealed that some of the world’s most influential brands’ websites have fallen victim to large-scale digital fraud. Including this incident, JPMorgan Chase CMO Kristin Lemkau’s predictions for this year’s total loss to ad fraud are $16.4 billion, which is […]
Q4 started off with a bang this October with many updates from AdWords. In this month’s Digital Trends we will cover the latest from Google, as well as the latest from LinkedIn. This is perfect timing to help with and get started on your 2018 campaign planning! AdWords Google Daily Budget Update and […]
Thanks, Google! We’ve always wanted to spend up to twice our daily budget on any given day. To add something extra special to the announcement, we all got to read about it on Twitter as it rolled out across accounts. Even at the recent agency partner event in New York, they kept their lips sealed. […]
September closes out Q3 for most B2B companies which gets us thinking about our goals for Q4 and ultimately 2018. With B2B marketing consistently changing due to new technology, we want to start you off with an article from LinkedIn to inspire your 2018 goal planning. B2B Marketing Trends 7 Key Trends Determining the […]
October is upon us, and in preparation for the spookiest time of year, we would like to start off our month with a tale of warning with flashlight in hand: The Google Penalties. [Insert lightning sound effects, wolf howls, and off-tune organ melody] Your Time is Ticking for the HTTP – HTTPS Jump Most […]