Obility Digital Trends – April 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new

8 Easy Steps to Targeting Competitors on Social

Targeting prospects who are interested in your competitors can be pretty simple with a targeted list of competitor related keywords in SEM. However, when it comes

Shorten That Sales Cycle Using Gmail Ads | B2B Secrets

In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front

Shorten That Sales Cycle Using Gmail Ads | B2B Secrets

Close Variants Update – Google Follows Up Slap in the Face with Hair Pulling

Blog post co-authored by Max Hoffman and Mike Nierengarten Google’s latest announcement “Close variants now connects more people with what they’re looking for”  is just another

Proactive Negative Keyword Targeting

Wasted spend is infuriating. No one enjoys opening up a search terms report and seeing hundreds of dollars spent on irrelevant keywords. Who knew so many